So we saw a commercial for the Gerber Life Grow-Up plan and started filling out an online application. While I was filling out the application, I did some additional research and then decided against the policy. So I closed the web browser and thought that was it. I did not actively submit the application or receive any confirmation that the policy had been activated while filling out the application.
Here is the kicker: Gerber Life doesn't believe that you actually need to finish the application or actively click a submit button or the like - they will create the policy in any case because, hey, maybe you closed the browser by accident and then your computer spontaneously burst into flames so you didn't have a chance to finish your application... yeah, well.
The aftermath started when a sales rep began calling my wife about 'our policy'. She told him to contact me and I unambiguously let him know that we are no longer interested in the policy, thank you very much. The sales rep obviously couldn't care less as he somehow managed to still process the application, which is when the payment reminder emails started. I have sent one email and called the hotline twice so far, so I really hope this last call will do the trick. I was told to ignore any further payment reminder emails, which I will happily do.
Lesson learned: don't be fooled by the cute logo - Gerber Life is not any better than the rest of the industry.
Reason of review: Order processing issue.
Preferred solution: Cancel the policy N-O-W.